Freelance paid search & paid social

Paid media that earns its budget back, with interest.

Twelve years running Google Ads and Meta Ads for national and regional brands, £5M+ in managed spend, no agency layers in between. I plan it, build it, and report on it myself.

FASHION & RETAILHOSPITALITY & LEISUREFINANCE & B2BCHARITY & NOT-FOR-PROFITGOOGLE ADSMICROSOFT ADSMETA ADSLINKEDIN ADSTIKTOK ADSYOUTUBE ADSDEMAND GEN FASHION & RETAILHOSPITALITY & LEISUREFINANCE & B2BCHARITY & NOT-FOR-PROFITGOOGLE ADSMICROSOFT ADSMETA ADSLINKEDIN ADSTIKTOK ADSYOUTUBE ADSDEMAND GEN
12
Years running paid search & paid social
£5.2M+
In Google & Meta ad spend managed
10.4x
Best-in-class ROAS delivered on retail accounts
1
Person on your account. Always me, never a junior
What I do

Three ways to work together

All services →
Google & Microsoft Ads

Paid search

Search, Shopping & Performance Max built around margin, not just clicks, plus Google Ad Grants management for charities.

Meta · LinkedIn · TikTok

Paid social

Prospecting and retargeting across Facebook, Instagram, LinkedIn & TikTok, with creative testing that actually gets read before it ships.

Advisory

Audits & training

Account audits, second-opinion reviews, and in-house training for teams who want to run more of this themselves.

Selected results

Numbers, not adjectives

Full case studies →
Fashion & Retail
Shopify e-commerce
+206%
Increase in orders year-over-year across paid search & paid social, alongside a full site re-platform.
Hospitality & Leisure
Garden & leisure retail
+49%
Year-over-year growth in return on ad spend across Google & Meta, with a +34% lift in conversion rate.
Hospitality & Leisure
Holiday parks
7-figure
Ongoing budgets managed across Google & Meta for one of the UK's largest independent holiday park groups.
"No ego, just action. Delivered in a confident, collaborative way."
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